Dedica Guide: Is Your Website Ready for AI Shoppers? The Free 125-Point Check — and the $99 Audit Service You Can Sell

In one sentence: imagine a health checkup for a website — except the patient is not a person, it is an AI shopping assistant, and the checkup tells you exactly where that assistant gets stuck, gives up, and quietly takes its money elsewhere.

Two terms, plainly: an AI agent is a program that browses, compares, and signs up on a person’s behalf — think of it as a personal shopper made of software. Agent readiness is whether a website works for those software visitors, not just for human eyes. A page can look perfect to you and still be broken for an agent: prices that only appear after JavaScript runs, a bot check that blocks the sign-up form, a checkout the agent cannot complete. The agent does not complain. It just leaves.

Dedica, launched October 27, 2026, tests a site the way agents like Meta Muse, Instinct, and GrokBot use it, then hands over a fix for every place they fail.

Why it matters to you

• A sale is being lost silently. Dedica’s pitch is that agents now browse, compare, and sign up on people’s behalf — and when they hit a wall, nobody hears about it. What this means for you: every local business with a website is a potential audit customer, and the failure is invisible to them until someone shows them the report.
• The audit itself is free. The scan costs nothing and takes under a minute. What this means for you: your cost of finding prospects is zero — you run the scan first, then sell the explanation and the fix, not the scan.
• The fix is a product, not a project. Each failed check comes with one instruction file: what to change and how to verify it worked, written for a developer or a coding agent (Claude Code, Codex, Cursor, GitHub Copilot). What this means for you: you do not need to invent the fix, you need to deliver it and coordinate it.
• The wedge is the price gap. Incumbent agent-readiness audits are enterprise consulting that costs thousands. What this means for you: a $99 plain-English audit is an easy yes for a small business that would never buy a $7,500 engagement.

The numbers, with vendor claims labeled

Dedica’s own homepage figures (vendor claims, not independently verified, unless noted as directly observed):

• 125 checks, 4 categories. Discovery (can agents find and read the site?), Access (do bot checks or logins block them?), Usability (can they actually complete tasks?), and Payments (can they check out?). Each check is a concrete, testable thing — not a vibe score.
• Score out of 100, fixes ranked by gain. The free report lists fixable issues in order of score impact. In Dedica’s own sample report for a fictional site, the top fixes were: bot check blocks agents at sign-up (+6.2 points), pricing needs JavaScript to load (+4.6), no OpenAPI spec published (+4.2), no MCP server (+4.1). What this means for you: you always know which three fixes to pitch first.
• “Only 6% of business websites are ready” and “1.9x more often recommended.” Both are Dedica’s homepage marketing claims, not independently verified. Quote them as “Dedica says,” never as facts.
• Free score in under a minute, no signup. Directly observed on the official homepage on October 30, 2026: enter a domain, get the report.

Price: free scan, $30 fix kit

Per Dedica’s official homepage (checked October 30, 2026):

Item	Price
Website scan + score + ranked fix list	Free, no signup
Fix kit (one instruction file per issue, per site)	$30 one-time, per site

What this means for you: a $99 audit package costs you $30 in kit fees and keeps $69 before your time — the margin is real but thin, so never price a package at $30 or $49 and expect to make money. No subscription was shown on the homepage. One honesty note: the maker’s Product Hunt page describes $30 as a launch price and $50 as the regular price, but no deadline or regular price appears on the official homepage — so do not tell clients “the price goes up November 30” or any other date you cannot source.

Try it in 5 steps (free, 10 minutes)

Step 1. Go to getdedica.com. There is no app to install and no account to create.

Step 2. Type a domain into the scan box — start with your own website, or a local business site whose owner you know. Click scan.

Step 3. Read the score first, then the fix list. Each item shows what failed, on which page, and how many points fixing it is worth. Write down the top 3 by score gain.

Step 4. Click into the top fix and read its two sections: “What to change” and “How to check it worked.” This is the product you will eventually sell — notice that it is written so a developer (or a coding agent) can act on it without a meeting.

Step 5. What you should see: a score out of 100, a count of fixable issues, and fixes ranked by impact. If you scanned your own site, you have just done the exact demo you will show a paying client. Copy the top 3 fixes into this outreach email:

“Hi — I ran a free check on how AI shopping assistants experience [business]. Your site scored [X]/100, and three things are costing you agent customers: [fix 1], [fix 2], [fix 3]. I can send you the plain-English report and the exact fix instructions for $99, one-time. Want me to send it over?”

The money play: the $99 agent-readiness audit

• Who pays: local businesses with a website and an owner who has heard of AI shopping but has no idea whether their site works for it — restaurants with online ordering, salons with booking, clinics with intake forms, small online stores.
• What you sell: “I check how AI assistants experience your website, give you a plain-English report of what is broken, and hand you (or your developer) the exact fix instructions — $99 one-time per site, including a rescan after the fixes ship.” A $199 tier adds: you coordinate with their developer and verify the rescan yourself.
• What to charge: start at $99 (kit cost $30, you keep $69 plus your report time). Once you have 3 before/after rescans as proof, move to $149–$199. Never sell the $30 kit alone as your service — the kit is Dedica’s product, your product is the report, the translation into plain English, and the follow-through.
• 7-day validation: Days 1–2, run free scans on 10 local business sites and note each one’s top 3 fixes. Days 3–4, send the email above to all 10 owners. Days 5–7, follow up once and close: the goal is 1 paying client or 3 owners who reply with interest. If 10 genuine outreaches get zero replies, the pitch — not the tool — needs rework before you spend another dollar.

Pitfalls and limits

• You sell the report, not the code fix. The fixes are developer work (bot-check rules, JavaScript rendering, API docs, MCP servers). If you promise a client “I’ll fix it” without a developer lined up, you will be stuck. Be explicit in the offer about what is included.
• A score is not a guarantee. Dedica measures whether agents can use a site, not whether they will recommend it. The “1.9x more often recommended” line is vendor marketing — never put it in a client proposal as a promise.
• The $30 kit is per site. Ten clients means ten kits ($300). Build it into every quote; do not eat it.
• Do not invent a deadline. The $50 regular price and any expiry date are unconfirmed on the official site. Price your package on today’s $30 kit cost and re-check before quoting.
• Scan etiquette. Scanning a public website is what the tool is for, but do not publish anyone’s failing score publicly to pressure them — send it privately to the owner.

Sources

• Dedica official homepage, getdedica.com (fetched October 30, 2026): free score in under a minute, no signup; 125 checks across Discovery, Access, Usability, and Payments; fix kit $30 one-time per site; instruction files for Claude Code, Codex, Cursor, and GitHub Copilot; sample report findings and score gains.
• Dedica Product Hunt listing, published October 27, 2026: maker description of the 125 checks and the $30 launch / $50 regular framing (regular price and deadline not shown on the official homepage — treated as unconfirmed in this article).